One student takes on the “Go Daddy” ad for Super Bowl 2014, when the company was trying to move away from the style of its previous ads that relied on sex and stereotypes. But just how far have they moved after all?
This video was created by The LAMP as part of a media literacy program. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.
The LAMP is a non-profit organization educating and equipping people to shape the media landscape through hands-on learning. This is achieved through media training workshops brought directly to youth, parents and educators, and through free public events and resources.
