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LAMPlatoon: Doubling Down on Dudes

Rejoice, all ye repressed and unfulfilled men! There is now a sandwich just for you with all the machismo and self-loathing you need to take a stand and finally do something for yourself. Freedom...

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LAMPlatoon Critique: Your Parent’s Car

So, your parents come to town. You pick them up at the airport, and regret it immediately. Don’t they know anything about remote ignition? This video was created by The LAMP, the Museum of the Moving...

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LAMPlatoon Critique: Grandma on the Cutting Edge

Ha! Grandma doesn’t know what a laptop is. That’s hilarious…or is it? This video was created by The LAMP, the Museum of the Moving Image and OATS as part of a media literacy program funded by the Hive...

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LAMPlatoon Critique: Senior Product Testing

Time to test drive cameras on cell phones with seniors! Or, totally condescend to them like they’re idiots. This video was created by The LAMP, the Museum of the Moving Image and OATS as part of a...

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LAMPlatoon Critique: What YiaYia Thinks

YiaYia hates everything. We should just leave her on a mountaintop in Greece with her goats and her gender stereotypes and her hummus. Right? This video was created by The LAMP, the Museum of the...

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LAMPlatoon Critique: Axe Apollo

A woman, a shark attack, a muscular lifeguard…and an astronaut. But even he can’t save the stale trope of this story. This video was created by The LAMP as part of a media literacy program. It is...

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LAMPlatoon Critique: GoDaddy Kiss

What happens when smart meets sexy? This video was created by The LAMP as part of a media literacy program. It is intended as a criticism of and commentary on this advertisement. The goal of this...

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LAMPlatoon Critique: Kia Space Babies

How are babies born? As always, a car manufacturer has all the answers… This video was created by The LAMP as part of a media literacy program. It is intended as a criticism of and commentary on this...

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LAMPlatoon Critique: Manly Moments

In this Super Bowl 2013 ad, Bud Light highlights a top moment in the history of men, as re-enacted by Hot Babes. But as this ad suggests, Bud Light doesn’t think much of men…or women, for that matter....

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LAMPlatoon Critique: Body By Vi

We’ve been told that advertising & offensiveness go hand-in-hand, and that’s just the way it is and we should accept it. We say this is not the case, and hold up this commercial as Exhibit A. This...

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What’s the Media Breaker?

Learn about The LAMP’s free online video editor, the Media Breaker! It’s perfect for talking back to commercials, music videos, news clips and more. Visit mediabreaker.org right now to start breaking...

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LAMPlatoon Critique: What’s Amy Poehler really buying from Best Buy?

In this ad for Best Buy, a clueless Amy Poehler shops for electronics, and in the process hits on a salesman (in a way we might find threatening if the genders were reversed) and plays into the tired...

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LAMPlatoon Critique: Yoplait Disorder

Yoplait often markets its yogurts as guilt-free versions of dessert. But isn’t it possible to do that without normalizing or making fun of an unhealthy thought process experienced by many when faced...

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LAMPlatoon Critique: Go Daddy for whom?

One student takes on the “Go Daddy” ad for Super Bowl 2014, when the company was trying to move away from the style of its previous ads that relied on sex and stereotypes. But just how far have they...

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